CRISIS COMMUNICATION TECHNIQUES TRAINING
COURSE INTRODUCTION
Crisis Communications is one of the most challenging areas of an effective Emergency Response. The worldwide media will be focused on your airline. Implementing an effective and cohesive media strategy is critical for an airline to be prepared ahead of time. Learn how to effectively plan and prepare for Crisis Communications during an aircraft incident or accident. Many different internal groups in the airline, as well as external groups, need to be involved and “buy into” the media strategy. Learn by doing with multiple practical exercises in this aviation course.
COURSE INFORMATION
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- 1 Day
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- None
- Airline Corporate Communications Team Members
- Crisis Management Communication Managers
- Emergency Response Managers
- Airline Executives
- Intermediate, Management
- On-site or Washington, D.C.
COURSE CONTENT
- Principles of Crisis Communications
- Strategies
- Key Messages
- Brand Protection
- Audience
- Corporate Crisis Communications Plan
- Roles & Responsibilities of Corporate Communications
- Coordination with
- CEO & Executives
- Head of Airline Crisis Command Center
- Human Resources & Internal Employee Messages
- Legal
- Investor Relations
- Accident Scenarios
- Incident
- Ground Emergency
- Inflight Emergency
- Security Incident
- Accident
- All Survivors
- Combination of Survivors & Fatalities
- All Fatalities
- Lost Aircraft
- Website
- Dark Page
- Updates
- Social Media
- Channels to Use
- Press Releases
- Approval Process
- First Press Release
- Second Press Release
- Passenger & Crew Manifest
- Investor Relations
- Press Conferences
- Accident Location
- Airline CEO
- Spokesperson Training
- Pre-written Statements
- Accident Information
- • Aircraft Information
- • Pilot Biographies
- Questions & Answers
- Investigation
- The Party Process Under ICAO Annex 13
- Following & Fact Checking Press Conferences
- Corrections of Misstatements
- PR Management Firm
- Media Inquiries
- GHS Will Customize Course Content to Meet Your Specific Business Needs
COURSE CERTIFICATE
GHS Certificates will be issued to attendees who complete a minimum of 90% of the required class hours and achieve successful results on a course evaluation examination
"WHY GHS?"
- What You Will Learn
- Principles of Crisis Communications
- Crisis Communications Plan
- Incident & Accident Scenarios
- Strategies to Effectively Deliver Key Messages to the Media
- Development of Pre-written Press Releases & Press Conferences
- Basic Concepts on How to Train the Airline Spokesperson
- Protect Your Company’s Image & Brand When Handling a Crisis Situation
- Experienced Instructor
- Continental Airlines
- Former Director of Emergency Management
- Worldwide Responsibility for Emergency Response Program
- Multiple Commercial Aviation Accident Experience
- Continental Airlines Flight 1404 Accident
- Continental Connection Flight 3407 Accident
- Continental Airlines Flight 128 Severe Turbulence Incident
- Experience Consulting for Over 40 Airline & Aviation Clients Worldwide
GHS Aviation Group, LLC.
Voice: +1 703.883.0105
Email: inquiry@ghsaviationgroup.aero
©2022 GHS Aviation Group, LLC. All Rights Reserved
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